Target your reader audience

A lot of authors don’t understand Twitter and sadly shy away from using this platform. But, when you know how to use it, you will open a whole new world of readership. It’s a lot easier than it sounds. All you have to do is open up a Twitter account if you haven’t already. Then, the first thing you do is post your Twitter link in the groups you belong to and ask if anyone wants to follow you and you will follow back. Make sure the groups you post in allow this. To find your link on Twitter click on your name at the  top left. It will take you to your own page. Then that will be the link you copy/paste.

Now, to follow people on Twitter. Type in names in the search box. A lot of people will use their own name to make it easier to be found. Click on their name and click follow. Now, here’s where it gets interesting. Follow a few authors who write similar genres to you. Go to (their followers) and then scroll through the people who follow them. This is like a job, so don’t think 5 mins will do it. Check to see if the person is active by going to their page and looking at how often or when the last tweet was that they tweeted. Give them a few days to follow you back. If they don’t follow you back, then unfollow them. I say this because you are allowed to follow and X amount of people in stages. So if you instantly follow 2,000 people and only have 300 followers, Twitter will put a cap on you following until you get more followers. This figure might have changed in recent years, but it is a good indication. So always unfollow non-followers, as you and your followers will see their tweets, but they won’t see yours, or their followers. This ends up wasting your time. Always be on top of Twitter. Throw in some tweets about other things than your books. Like and re-tweet other tweets. Be active. Be friendly. Never rant. Never post political if you want to keep your readership.

Other authors are your friends. Their readers are your readers. Re-tweet them, and they’ll re-tweet you.

I actually made friends with a famous movie screenwriter through Twitter, and yes, you’ve watched the movies on the big screen. So you never now who you’ll come across.

Make Twitter fun. Post something inspiring.

Hashtags…# when you hashtag you are sending your tweet to more potential followers and fans of your books. It’s not just #book, #paperback #eBook. You need to think of the contents of the book. Example: Marine: Outside the Wire. (Based in Afghanistan) I would #…#Afghanistan #Jelawur #Marine #dog #soldier #brothers #sisters #k9unit #outsidethewire #deployed #IED #doghandler #patrol #greenzone #firefight #reporter ##base #risk #battle #ambush…and so on. Now, these don’t all have to be used in the same tweet, take a few and change them each day.

Another great way to get your message across when you only have a certain amount of word usage on Twitter is to make a cover banner with a message on it.

Here is one I made for my 2 book series The Process and The Crucifix Murders. It tells the reader about the book and there’s no penalty word count when you post, so the box is freed up to say a little something, add the book link and then hashtag the heck out of it.

Here’s another

So remember, think outside the box, not just what you see. If you struggle with hashtags, read your book blurb and pick out words. Then look inside your book, and pick out descriptive words.

But most of all HAVE FUN!!!!!

I hope this helps 🙂

About authorshiralynjlee

Author of lesbian erotica. I write a range of stories leading from romantic comedies and drama's with light sex scenes to darker erotica and BDSM. My work can be found on and I love to create stories and induce factual historic events within them.
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2 Responses to Target your reader audience

  1. Great blog…I am half hearted at this. I always tweet my blog and if something else is easy to tweet I do that. When I see a tweet from another author I will re-tweet, but I am terribly inconsistent. Now I need to make sure I follow you!

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